Self Reliance Paper Essay Example for Free

Self Reliance Paper Essay Part I Author- The author of this document is Ralph Waldo Emerson. Emerson was an American essayist, lecturer, and poet, who led the Transcendentalist movement of the mid-19th century.   Audience- The audience of Self-reliance would be people reading Emerson’s literary works around the year 1841. Also, Self-reliance was a speech before it became an essay so many people listening to Emerson speak at events would have most likely heard it. He is targeting his audience at young and medium aged men. Message- The message of this essay is that humans should trust themselves and not be slaves to society. They need to think and act for themselves instead of leading lives controlled by others. Context- Self-reliance was written around 1836 in America. Emerson’s wife had just died about five years before and he was preparing a series of lectures. America was a new place for people and ideas and Emerson flourished there because he could take advantage of the easily influenced minds of the Americans. Part II a) The claim that Emerson effectively advances is that humans should not conform to society, but rather they should think for themselves and believe in what they do. He writes, â€Å"To believe your own thought, to believe that what is true for you in your private heart is true for all men, that is genius.† This quote supports Emerson’s main argument that each person should think for themselves and to not just accept what is written in a history or literary book. Emerson plays on the reader’s pathos, or emotions, by saying, â€Å"Trust thyself: every heart vibrates to that iron string.† This statement appeals to the reader because Emerson is creating a bond between his words and the reader by relating to the audience on a personal level and telling the audience to trust them. Emerson uses logic by stating, â€Å"Who so would be a man must be a nonconformist.† Emerson feels that to be a man, one must not conform to the format set out by society. He believes that a man should follow his own ideas and beliefs instead of conforming to the popular belief. Ethos is appealed because Emerson is a very well respected author who has published well over dozens of essays. b) Emerson implements many rhetorical devices in his essay such as parallelism, diction, and repetition to further advance his argument of being independent and not conforming to society. Emerson uses parallelism by stating that, â€Å"Envy is ignorance; the imitation is suicide†. This quote is very powerful because it conveys the message that a man is only what he makes of himself, not what others make of him. Throughout his essay, Emerson uses outstanding language to control the audience. Using great diction is very effective because the audience trusts Emerson because of his knowledge of literature. Finally, Emerson uses repetition to prove his point about society. Emerson starts a sentence off with the word Society, and then starts the very next sentence with the same word. He is talking about how society is a conspiracy against the manhood of every one of its members, and without repeating the word society; the point would be not as effective. Part III This argument is overall effective because as a reader, I was captivated by his language and examples of how society was affecting the human person. The text is very persuasive because he provides clear and well throughout examples to support his main argument. This is a very well written essay and it has led me to question my own beliefs about society and whether it is positive or negative. When he stated that every person must trust thyself, it was really effective for me because I believe every single person needs to trust their actions and believe that what they are doing is right. Part IV Admonition- An act or action of admonishing; authoritative counsel or warning Naught- worthless: useless Firmament- the vault or arch of the sky Bards- a tribal poet-singer skilled in composing and reciting verses on heroes and their deeds Vanity- something that is vain, empty, or valueless

Water Scarcity Essay Example for Free

Water Scarcity Essay Water is essential because water can maintain the process of eco-system, supplies the agriculture and human cannot live without water. However, there is the increasing number of water issues are appearing in the modern world and issues tend to be serious, especially the supply of water. Although water scarcity is an issue which needs to be solved quickly but, water scarcity is not easy to be reduced and when the project failed, it may cause more problems can make problems worse than before. There are over 43 countries are suffering from water scarcity approximately (United Nations). It may cause a number of water-related problems: starvation, water security, and poverty. According to a report which was published from the IWMI (Barker, R et al 2000) has pointed out the water scarcity is growing. In the meantime, research also found out the some poverty areas usually has the problem of water scarcity, especially Africa (Barker, R et al 2000). Therefore, solve the water scarcity problem should be the priority for some drought countries all around the world. For instance, The United Nations is running a plan called The â€Å"WATER FOR LIFE DECADE†; the aim of this plan is to help some places where lack of water to face the challenges of water scarcity (FAO 2006). The programme is divided different levels: International Level, National Level and Local Level. At the same time, officers for this approach give advices local government or national institutions the for water-management policy-making, guidance of techniques (FAO 2006). Another method to reduce water scarcity is the national government makes a national policy to limit the use of water. When residents reach the limitation, the government can give a warning letter to them and make them pay fine. Although there are some methods may reduce water scarcity, some places may have difficulties to run those methods. Firstly, the government needs to spend a large number of money on water management, it is a big cost for some countries where do not have financial support. Such as, Nicaragua is one of the poorest countries in South America; the unemployment rate has reached 12 per cent and nearly half of people are living in rural areas. Therefore, the project might face financial problems in poor countries. However, those people really need to find a way to out (Rural Poverty Portal 1993). Another difficulty to reduce water scarcity is technique problem. It is widely recognised that water management project really needs specialists as a guide to make the project has been processed successfully. Hence, although the government has enough financial support to process the water management programme, they do not have professional to guide them, the programme would be failure. For example, according to a literature from SIWI (Falkenmark, M et al. 2007), this report mentioned the improvement of coping with water scarcity, the workers as a guide to give suitable suggestions to local authority and encourage farmers to use the farming technology (Falkenmark, M et al. 2007). As can be seen that expert is a key to succeed the programme. As regards to the consequences of water management projects failure, the most obvious one is waste of money. According to news from ABC Environment Blog, there was a plan for Murray River in South Australia called the Murray-Darling Plan. This plan was set in Water ACT 2007, and cost over millions dollars and 300 officers. But the plan might not as good as expect: people seem do not like the Murray-Darling plan, even the scientists and farmers (Phillips, S 2012). It can be seen from this report; the result of the Murray-Darling plan is not as well as they say. However, the editor even predicted it may aggravate deforestation. Consequently, this event causes arguments about the Murray-Darling plan. At the same time, it may cause pollution waste from some facilities for environmental management. The main reason is that when workers misuse some chemical reagents to the water, it can cause the water pollution and water eutrophication. Another example is the Indian government cost more than Rs 300 thousands crore to build dams over major rivers in 1950s. But it does not work, the river drought and a large number of money have been wasted (Chauhan, C 2013).

The Rethinking Of Public Spaces Cultural Studies Essay

The Rethinking Of Public Spaces Cultural Studies Essay Public Space seems like an obvious and straightforward term, denoting areas where anyone-the public- might go. Yet we use the term not so much to signify everything that is not private space; we use it to imply space that has been deliberately created as a public amenity, space that has some deliberate public use, be it ceremony, recreation, celebration, or commerce. Public space, in this sense, is functional. Understanding of public spaces, which is focused on the making of places for people. Moreover, it focuses on design as the process of making better places for people than would otherwise be produced. This definition asserts the importance of four themes; First, it stresses that design is for and about people. Second, it emphasises the value and significance of place. Third, it recognises that design operates in the real world, with its field of opportunities constrained and bounded by economic (market) and political (regulatory) forces. Fourth. It asserts the importance of design as a process. Peter Buchanan argued that urban design was essentially about place making, where places are not just a specific space, but all the activities and events that make it possible. The report demonstrates how a strategic approach can be developed to channel resources in a coherent way to transform the built environment. It shows how uncluttered and joined up public spaces can be built to promote civic values and commercial competitiveness, and how public space can bring people together for a positive, shared experience of urban living. Public spaces are those that derive a unique identity from the buildings, structures, and landscaping that encloses them and gives them form. Their identity is also derived from the people that occupy the buildings and spaces and the uses they put to them to. These spaces are of various shapes, sizes and functions. They often include trees and other landscaping, but crucially they are all an integral part of the built form of the city. They perform an architectural function because they relate to surrounding buildings through their design and use. As building density increases so too does the need for public open space and the need for considerate neighbours. Public spaces can provide visual relief and recreational open space with a density developed area, and it can also serve to promote standards in public behaviour. If people are to be aware of the complexity and variety of the society they are a part of, and if they are to appreciate notions of civic identity and respect for others, there must be a place where they can occasionally see and experience a diverse cross section of that society. When people can actively participate in life within the public realm, they learn how to conduct themselves within it. This is especially important for developing ideas about citizenship. By simply standing in a lively public space, where different age groups and different members of society are gathered together, there is a shared experience that evokes a positive sense of participation. If the design, implementation, and management of new public spaces are undertaken through a partnership approach that engages with local people, urban character and social cohesion can be strengthened. These spaces can then contribute to a richer mix of facilities that attract both local people and visitors, and can help to make a city more competitive in attracting mobile investment within the global marketplace. It is helpful to understand why these spaces have been developed by different communities through history, and to establish the demands that these spaces have been expected to satisfy. Historical analysis can help to establish a theme that such spaces have been developed to address through the ages, such as the need to provide a population with a place for festivals or with a symbolic focal point that reinforces their collective identity. An understanding of the past can often inform the present and indicate how the future mite unfolds. The people and markets in these vast urban areas are interconnected as never before, especially due to advances in information technology. The spread and mixing of peoples has resulted in cities with people from a variety of ethnic backgrounds, ideologies, faiths, and income groups. The results have led to diversity and opportunity but also to tension and fear. A degree of acceptance between people has been necessary for peaceful coexistence in many cultural diverse urban areas. Perhaps a notion that we have more in common than separating us has supported this. It is often peoples identification with a city itself that helps to serve as a bridge between cultural differences. This can be seen in Beirut in Lebanon, where reconstruction works are providing new public places that are bringing together people who are previously separated by civil war. Such places reinforce a collective identity and sense of belonging throughout a diverse urban population. The design of public space is especially important in bringing people together and in creating a shared experience of a city. I write about the influence of public space on the cultural life and values of urban society. How well used public spaces can strengthen the collective consciousness of the urban population. The characters of such spaces are made up of the following design aspects: Character: a place with its own identity Continuity and enclosure: a place where public and private spaces are clearly distinguished Quality of the public reclaim: a place with attractive and successful outdoor areas (i.e. areas which are valued by people who use them or pass through them) Ease of movement: a place that is easy to get to and move through Legibility: a place that has clear image and is easy to understand Adaptability: a place that can change easily Diversity: a place with variety and choice The analysis can begin to show how spaces can be developed to model all of these aspects, especially because they contain intensive interactions between people, buildings, and surroundings. GLOBALIZATION AND INCREASED DIVERSITY: With increasing globalization this trend has intensified. Two countervailing processes are occurring. Large numbers of people are moving from developing countries to more developed regions to obtain better jobs and education and increasingly use the public spaces of the city. Yet while the macro environment is becoming more diverse because of increased flows of immigrants, differences in local population growth rates, local environments are experiencing increased vernacularization and homogeneity immigrant enclaves are growing in the city, and gated communities are developing in the suburbs and edge cities. One way, is to make sure that our urban parks, beaches, and heritage sites those large urban spaces where we all come together remain public, in the sense of providing a place for everyone to relax, learn, and recreate. CULTURAL DIVERSITY IS GOOD FOR: Ulf Hannerz (1996) suggests that the value of diversity is so entrenched in the contemporary discourse about culture that it is difficult to reflect clearly on it. So he offers what he calls his seven arguments for diversity to make the point that there are many basic reasons to consider cultural diversity important to our lives. He includes many of the points, arguing that cultural diversity is important because it provides: The moral right to ones culture, including ones cultural heritage and cultural identity; The ecological advantage of different orientations and adaptions to limited environmental resources; A form of cultural resistance to political and economic domination by elites and power asymmetries and a way to counteract relations of dependency; The aesthetic sense and pleasurable experience of different worldviews, ways of thinking, and of other cultures in their own rights; The possibility of confrontation between cultures that can generate new cultural processes; A source of creativity; and A fund of tested knowledge about ways of going about things. (Hannerz 1996, 56-57) Attention to cultural diversity also leads to community empowerment, expanded citizenship, and the involvement of people in the governance and maintenance of their neighbourhoods and workplaces. It expands the notion of individual rights of citizenship to include the survival of ones culture and/or cultural group, and the marking of its importance in the landscape. Also to add that creativity from cultural contact and interaction flows from cooperation as well as from working out solutions to conflicts and confrontation. Therefore, cultural diversity utilized effectively and honestly, leads to more democratic practises and peaceful relationships between people within a locality especially if all groups are treated equally with respect for their needs, desires, and adequate space and resources for work, home, and recreation. VALUE AND NATURE OF PUBLIC SPACES: Public space is the stage upon which the drama of communal life unfolds. The streets, squares, and parks of a city give form to the ebb and flow of human exchange. These dynamic spaces are an essential counterpart to the settled places and routines of work and home life, providing the channels for movement, the nodes of communication, and the common grounds for play and relaxation. There are pressing needs that public space can help people to satisfy, significant human rights that can be shaped to define and protect, and special cultural meanings that it can best convey. These themes to be explored and developed in this report, reveal the value of public space and lay the groundwork for improved design and encourage interactions. In all communal life there is a dynamic balance between public and private activities. Within this balance, different cultures place differing emphases on public space. How public spaces can be made to serve human needs, from passive relaxation, through active engagement with others, to discovery of unknown worlds. Public space will be seen to convey meanings, from those that reinforce personal and group life to those that challenge the accepted world view of the culture and open the mind to new insights. There are three primary values that guide the development of our perspective: we believe that public places should be responsive, democratic, and meaningful. Responsive spaces are those that are designed and managed to serve the needs of their users. The primary needs that people seek to satisfy in public space are those for comfort, relaxation, active and passive enagement, and discovery. Relaxation provides relief from the stresses of daily life and both active and passive engagement with others promote individual well-being and community. Public spaces can also be a setting for physically and mentally rewarding activity, such as exercise, gardening, or conversation. It can be a place for discovery of self or others, a step into the larger world. Visual and physical contact with nature and plants can also result in important health and restoration benefits for people. Democratic spaces protects the rights of user groups. They are accessible to all groups and provide for freedom of action but also for temporary claim and ownership.A public space can be a place to act more freely than when under constraints of home or workplace. In most settings one can temporarily lay claim to a piece of turf even when one does not own it. Ultimately, public space can be changed by public action, because it is owned by all. In such spaces, people learn to live together. Meaningful spaces are those that allow people to make strong connection between the place, their personal lives, and the larger world. They relate to their physical and social context. These connections may be to ones own history or future, to a valued group, to ones culture or relevant history, to biological and psychological realities, or even to other worlds. A continuously used public space with its many memories can help anchor ones sense of personal continuity in a rapidly changing world. By the build-up of overlapping memories of individual and shared experience, a place becomes sacred to a community. These values can incorporate the public space motivations. For instance, they define public interaction. visual and environmental motives come into play in satisfying peoples need for active engagement , discovery, and meaning. Public space values must grow out of an understanding of why people got o such spaces, how they actually use them, and what they mean to their users overtime. The existence of some form of public life is a prerequisite to the development of public spaces. Although every society has some mixture of public and private, the emphasis given to each one and the values they express help to explain the differences across settings, across cultures, and across times. The public spaces created by societies serve as a mirror of their public and private values as can be seen in the Greek agora, the roman forum, the new England common, and the contemporary plaza, as well as Canalettos scene of Venice. Throughout history, communities have developed public spaces that support their needs, whether these are markets, places for sacred celebrations, or sites for local rituals. Public spaces often come to symbolize the community and the larger society or culture in which it exists. Although there are vast differences in the forms of communal life across societies, public life has been an integral part of the formation and continuation of social groups. Public places afford casual encounters in the course of daily life that can bind people together and give their lives meaning and power. It also offers relief from the stresses of work, providing opportunities for relaxation, entertainment, and social contact. People can discover new things and learn from others. It has the potential of bringing diverse groups together so that they learn from each other, perhaps the richest quality of a multiclass, multicultural, heterogeneous society. It also serves as a social binder on the scale of a groups history and culture. We can take encouragement from the increasing consciousness of the value of positive public life experience and the efforts of many to ensure that such opportunities continue and increase. Many recent events have fostered their awareness the consumer movement, the work of public space activists, and the advocates for parks, local gardens, and other community spaces. It leads to increased beneficial contacts between different cultural groups and greater tolerance and understanding is much to be desired. It is towards a rich, diverse, and open public life that we should be striving. EVOLVING PUBLIC SPACE: Against the historical backdrop of public life, public spaces have arisen out of many different forces. Some were the consequences of the creeping encroachment of a society bent on finishing and filling up spaces, especially in urban areas. Some were the products of heterogeneous society with many different needs, interests, and aesthetics. Others were products of a desire for careful planning, whatever the priorities guiding their forms and functions. I define public spaces as open, publicly accessible places where people go for group or individual activities. While public spaces can take many forms and may assume various names such as plazas, malls, and playgrounds, they all share common ingredients. They are formed by at least two different processes. Some have developed naturally that is an ad hoc way without deliberate planning through appropriation, by repeated use in a particular way, or by the concentration of people because of an attraction. Each of these results in a plac e that accommodates people for specific purpose and becomes, over time, a site that people rely on to meet, relax or interact. These spaces also enable people to connect with others, to affiliate in some way with other people. Some users may seek specific activities hoping or certain that they will be available in a site. These may be bicyclers going to use paths in parks, people going to the beach to sun or swim, or the elderly in search of a bench. The intensity and nature of the activity may vary but there is an expectation that specific experiences will be possible in the place and that particular resources will be available. PUBLIC SPACE MEANINGS AND CONNECTIONS: People need links to the world, and some are provided by the spaces they inhabit and the activities occurring within these spaces. Public spaces experiences yield meanings that accrue over time, and if these are positive meanings they will lead to connections that go beyond the immediate experience of a setting. Links are established between that place and the life of an individual, links to a valued group, to a whole culture and its history, economics, and politics, or symbolically to the universe or other worlds through a persons biological and psychological reality, through nature, through growth. a interactive place is on which, in some way appropriate to the person and her culture, makes her aware of her community, her past, the web of life, and the universe of time and space in which these are contained. In order for people to see some positive meaning in a place it must resonate with their lives and evoke patterns of use that create bonds with the space. If people see possibilities and share goals with others, their connections to that place will be enhanced. The site will be an evocative one, a place that resounds with the memories and experiences of an individual, a family, a group, or a culture in ways that connect each one to a larger entity, a group memory, or experience. While important connections can derive from an individuals personal history, they may also stem from the history of a group from an area where connections to other members enhance and shape the experience of a place. Spatial identity is largely a product of social relationships with others. These others may be loosely affiliated groups or cultural, sub cultural, or national ones. Public space meanings develop when people are able to form root in an area, when settings become important parts of their lives. This occurs when space are well suited to their surroundings both physically and socially, when they support the kinds of activities users desire, and when they engender feelings of comfort, safety, and connections to other people. Individual connections emerge in a number of ways from a persons life and personal experience, from a tradition of use of an area, and from special events in a place. These bonds are enhanced by the presence of natural elements and design features suggesting connections to the larger universe. BOOKS: WEBSITES: Lownsbrough,H. Beunderman,J. (2007).  Equally Spaced? Public space and interaction between diverse communities.  Available: http://www.google.co.uk/search?hl=enq=The+authors+of+the+report+would+like+to+thank+the+Commission+for+Racial+Equality+for+their+support+for+the+realisation+of+this+report.+In+particular,+we+would+li. Last accessed 15 April 2010. Brand,J. (2009).  Physical Space and Social Interaction.  Available: http://www.google.co.uk/search?hl=enq=Physical+Space+and+Social+Interactionmeta=aq=faqi=aql=oq=gs_rfai=. Last accessed 20 April 2010.

Essay --

1. CHAPTER 1 INTRODUCTION 1.1. BACKGROUND OF THE STUDY Nowadays, cloud computing system is widely known in business environment. As stated by Potey, Dhote and Sharma (2013) cloud computing already known by people as it is not a new technology but it is consider new in a delivery model for information and services that are normally use existing technology. It connects the communication between client and server side’s services or application by using an internet infrastructure. Cloud service providers (CSP’s) offer cloud platforms for their customers to use and create their web services, much like internet service providers offer costumers high speed broadband to access the internet. Cloud computing is another way to store business information as well as protecting that information. The method of accessing cloud computing is by using internet connection. Stephen Turner said legacy system in all cases is not displacing by the cloud. As a traditional client or server computing, enterprise computing and mainframes are expensive to be maintain and also some information system professionals with some big organizations have make a decision that the change may not be worthwhile the adoption coast and risk to convert to the new model. He thinks business that is small and mid-sized already need to make the upgrades as the cloud computing is a good option to be considered at that stage especially because of the pricing and scalability. It can make them move some or all of their data storage computing that need out of their facilities, make upgrade and allude large upfront expenditures. 1.2 STATEMENT OF THE PROBLEM Cloud computing have been used in the growing storage and data processing needs, but it has also improve in a number o... ... shut down. The available data is not correctly sent to the customer at all times of need. There could be chances of duplication of data in a multiple site when recovering the data. The restoration must be done quickly and complete to avoid any further risks. Conceptual Framework A conceptual framework on the factors of security risks on cloud computing that affect the level of awareness among middle management personnel on selected companies around Klang Valley is shown. The independent variables of the study are factor of security risks. The factors are access, availability, network load, integrity, data security, data location and data segregation. Figure 2.1 Conceptual Framework on the factors of security risks on cloud computing that affect the level of awareness among middle management personnel on selected companies around Klang Valley.

Effective Use of Humor in Magazine Advertising :: Media Advertising Promotion Essays

Effective Use of Humor in Magazine Advertising The purpose of a magazine advertisement is to attract the reader’s attention and hold it long enough for the reader to recognize and remember the name brand of the product being advertised. This is achieved, in many cases, by the use of a comedic image or phrase. These, hopefully, will cause the reader to sit up and look further into what just made him or her smile or even laugh. This technique is seen quite often in the pages of the latest issue of ArtByte magazine. ArtByte is a relative newcomer to the world of computer and technology-related magazines. It is aimed at the upper teen to lower thirties technologically-minded individual who has a somewhat wry sense of humor. Many of the ads in this magazine reflect the idea of ArtByte being aimed at this demographic in their marketing techniques by adding humor to their advertisements. But they still make an attempt to appeal to the high-tech reader. This makes for an interesting balance of technologically-minded text and humor ously-appealing imagery. Listen.com, for example, makes full use of this technique (15), as does Aquent talent agency (0,1). The former advertisement depicts a young man, with whom the reader is meant to identify, who apparently works at a diner as a short-order cook. But, as a sight gag, instead of flipping the burgers on the fryer in front of him, he has opted to pretend that he is a disk jockey (a symbol of the high-tech, modern popular culture) and act as if he were spinning and scratching the aforementioned burgers like records on a turntable. The accompanying text reads: "There’s music everywhere, if you know where to look." This makes for quite the funny image, but most likely only to those who would recognize just what he is doing (young, culturally aware, technologically minded individuals). The smaller text, just below the headline reveals that Listen.com is actually an online music database that allows the technologically able consumer to (the same demographic targeted by the rest of this m agazine) to find and download MP3s, an internet-based music format. There are also digital videos, and links to other music-related websites. These features have become a mainstay of the modern internet user’s digital repertoire. These advertised features appeal almost instantly to anyone looking for a fast and easy way to access music and information via the internet.

Environmental Conflicts In Literature :: essays research papers

Conflicts are a very prominent element in literature. If you were to look up the dictionary definition of â€Å"conflict†, you would find that it is a â€Å"struggle, controversy, or fight.† Conflicts can take many forms, and each has its own place in literature. Environmental conflicts are certainly one of the more recognized and appreciated types of conflicts. They are easy to identify, understand, and analyze. An environment can be described as one’s surroundings, so logically, an environmental conflict is a conflict with one’s surroundings. Environmental conflicts pit man against a greater power, and it is unsure what will happen next. Throughout [good] literature, a vast array of environmental conflicts can be found. Let us take a look at â€Å"Leiningen Versus the Ants,† by Carl Stephenson. In this story, environmental conflicts are exceedingly prevalent. In fact, the entire story is built upon the â€Å"act of God† that Leiningen faces. A twenty square mile army of ants threatens Leiningen’s plantation and his life. The ants prove to be a formidable opponent, even for a man of such cunning as Leiningen. They represent the power and unpredictability of nature—a perfect example of an environmental conflict. Not all environmental conflicts are huge, apocalyptic, catastrophic events. They can be as simple or commonplace as a tree falling. Such is the case in â€Å"The Interlopers,† by Saki. Saki recognizes the power of nature, and makes use of something so unimportant as a fallen tree to trap Ulrich and Georg beneath it, and dramatically alter the course of the entire story. Not only that, but at the end of the story, Saki uses wolves to change the direction of the story once more, and this time he creates some irony as well. In almost all cases, the environment does triumph over man in some way or another. â€Å"To Build a Fire,† by Jack London is a prime example of this happening to a large extent. A man and his dog are lost in the wilderness at sub-zero temperatures, and he is not only involved in an environmental conflict, but a struggle to live. Eventually the man dies of hypothermia. Again, this is another instance that illustrates the power that nature has over us.

Two Men and a Truck

After reading the case study Two Men and a Truck, I have concluded that the motivational theory used by Mary Ellen Sheets was the goal setting theory. When using the goal-setting theory, employees are motivated when they have a specific goal to complete. Mary Ellen sheets set these goals and encouraged her franchises. Her goal was to have all the franchises have a good experience considering that this is an industry known to cause stress. Two Men has a computer lab where the franchisers are able to check their colleagues spending patterns as well as communicate with each other. This allows them to see what is working and what is not, to help them to be successful. Mary Ellen Sheets business approach to creating high-performing teams within the company was to create consistency within the company. She created Stick Men University, which allowed the franchise owners as well as their employees to learn everything that she has learned. This includes learning the basics such as answering a prospective client’s first call to shaking their hand after the job is completed. Mary Ellen Sheets went as far as building a two-story house at the University to help the franchise owners and employees simulate moving challenges and work through them. After reading the case study Siemens, I have concluded that the motivational theory used by Klaus Kleinfeld was the job enrichment theory. When using this theory, employees who have control over how they performed their job or how they manage their job, are motivated to work better. Klaus Kleinfeld negotiated with the employees to work flexible shifts. He explained to them that this would help to accomplish the work more quickly and cost effectively. By accomplishing this goal, the company would make more money. This would then give the employees more money and job security. These are two big motivators, which would have employee’s performance increase. Klaus Kleinfeld’s approach to creating high-performing teams within Siemans was to encourage the employees to work together to get the job done. Many companies are outsourcing jobs to other countries as a more cost efficient option. Klaus Kleinfeld knew it was important for the employees to work together to be able become more cost efficient. This would allow them to keep their jobs instead of their jobs moving to another country. Klaus was able to motivate the employees to pull together, because he was very open with communication with the employees. He would answer emails from employees immediately, even if it were late at night. This type of leadership is what allowed him to be able to accomplish this.