Porters 5 Forces Essay

Five Forces analysis for IT industry Wipro Technologies is a global information technology (IT) services company. It provides custom application design and development, IT consulting, systems integration, technology infrastructure out sourcing, software products and BPO services. Michael Porter’s Five Forces Model looks at five key areas- the threat of entry, the power of buyers, the power of suppliers, the threat of substitutes, and competitive rivalry. Threat of new entrants: New entrant in the market may have an effect on share of older counterparts Threat of substitute: Due to technological advances, Quality constraints or cost effectiveness there can be a threat of the substitute on the industry. Bargaining Power of customer: This is the bargaining power of the customer -one who is consumer of the goods. Bargaining Power of suppliers: This is the bargaining power of the supplier -one who supplies sources that are needed for finished goods. Comparative Rivalry within Industry: It tells about extent of competition in between firms in an industry. Porters Five Forces helps to analyse how these forces act together to cause the company to increase or decrease profitability of the company. The strategy of the company should be to influence these forces to maximise profitability. Hence below is a study of the IT industry and study of profitability in custom application design development, systems integration, technology infrastructure management segments of IT Threats and barriers to entry Economies of scale and Capital Investment Requirements: IT requires very low investment and hence we have hundreds of startups starting every year. While it is easy to invest and start a software company sustaining growth does not come easy. All these start-ups also play in an area where Wipro does not compete like low value projects or in subcontracted work. Hence they are not a threat to the profitability of Wipro. India is the favourite destination for off shoring Information Technology (IT) and IT enabled Services. The Indian IT/ITES industry commands more than 50% of global ITES off shoring market share. The IT/ITES exports are set to cross USD 60 billion by 2010 and Nasscom (The National Association for Software and Services Companies), estimates that the industry will account for USD 63. 7 billion of revenues and direct employment is expected to reach nearly 2. 3 million. The IT industry contributes around 26 per cent of India’s total exports and was around 6. 1 percent of India’s GDP for financial year 2009-2010 (NASSCOM, 2010). 2 Customer switching costs Wipro works across verticals like telecom, BFSI, Media and Communication, Automobiles, Government, Technology, Manufacturing, Energy, Healthcare, Hospitality etc and has several ODC or offshore development centres for nearly all top companies in the world. These offshore development centres have thousands of resources working with multi year projects earning millions of dollars of revenue a year. The cost of shifting or switching even a part of these projects to other companies would involve huge set up, transitioning costs with no guaranteed results. Wipro has quality certifications like Cmmi Level 5, PCMM Level 5,BS9977 etc and new entrants will face a barrier in this regard. Global contracts will not be given to companies with the lack of certification. The lack of security certifications will cause customers to have security related concerns while sending data offshore. 3 Access to distribution channels and technology This poses no difficulty. Many top business unit heads have previously quit from Wipro and spawned off their own company which has grown and sometimes taken a part of the market share of Wipro. Since the industry thrives on knowledge workers when a senior person leave he takes access and knowledge of customer base and customer contacts with him. The Internet is present everywhere and software technology in the era of open source is easily accessible to all. 4 Government Subsidies and policies Current favourable policy by government for new ITES-BPO firms is creating competitive situation for Wipro and other established players in the India IT industry. The reforms have reduced licensing requirements and made foreign technology accessible. The reforms have also removed restrictions on investment and made the process of investment easier. This has tremendously helped the IT industries. The Indian government is actively promoting FDI and investments from NRIs (Non-Resident Indians). FDI can be brought in through the automatic route, based on powers accorded to the Reserve Bank of India. Improvement and reach of telecommunication can aid new entrants into the IT industry. Similary improvements in infrastructure and power sector can also aid new entrants into the IT industry. Recognizing the importance of Venture Capital Funding, the Ministry of Information Technology has set up a National Venture Fund for the Software and IT Industry with a corpus of Rs. 100 crore. The main aim of the venture capital Fund is to provide Venture Capital to start up software professionals and small IT units. Nasscom (most important promoter of the IT/BPO industry) has been playing a crucial role in helping the IT industry achieve the IT and ITES vision and make India far ahead of other players in the field of IT and BPO. But new entrants and start ups can never be in the league of Wipro which adds 20-30 new customers every quarter and earns revenue in the range 0f 50-60 billon USD every quarter. 5 Brand Loyalty Since Wipro is in multi year relationships with most of it’s customers and since the relationship is driven top down from CEO level and exists sometimes with entire IT organisation of the customer, there is a deep brand loyalty that cannot be forsaken. Wipro trades on NYSE and is a well respected global company. Threat of Substitute Price is most often the main differentiator among key players in the software industry quality of service being the same. Indian IT firms like Wipro face stiff competitions from their counterpart in other emerging market like Russia, Brazil, Mexico, Philippines and China. The IT providers in these markets charge competitive rates as compared to Wipro. But Wipro has development centres in China , Philippines so that they can leverage the same advantage. At the same time Wipro attracts a huge pool of resources from the many leading technical institutions across India . These resources are trained to work in many technologies and also are very flexible with respect to work timings. Additionally, the Wipro has been exceptionally quality focused being the first Indian Cmmi Level 5 company with high-skilled pool of knowledge workers with English speaking Hence it has an upper edge over other offshore locations like China, Philippines or Latin American countries 1 Quality/Value proposition While start-ups work like a flash in the pan and sometimes do attract a first time IT outsourcer it is MNCs like IBM and Cognizant which can be identified as substitutes for Wipro. Cognizant with it’s steady and continued growth rate has taken a part of the market share of companies like Wipro. An MNC with a formidable history and background can e work as substitute for Wipro in the software industry due to the differentiation that they bring in terms of delivery models, senior people/leadership in the organisation, R;D focus, steady focus on not yet mature verticals (like healthcare in Cognizant’s case for example) and pumping back money into the business. These MNC bring a better value to the customer and engage the customer at a more strategic level . Buyer’s willingness and relative price/performance of substitute As per a report in Economic Times Emerging near shore rivals, including Ness Technologies of Israel, CPM Braxis of Brazil and Mexico-headquartered Softtek are increasingly becoming attractive for top outsourcing customers such as GE, Citibank and several others seeking to work with local, specialised vendors instead of sending all projects to offshore locations like India. Though Wipro is growing it’s presence in the emerging markets of Latin America, Eastern Europe and Asia, they face stiff competition from these newer rivals. For many customers who already have significant presence in offshore locations like India, it’s a risk diversification, Some customers having 70-80 per cent of their offshore resources in India are realising that they need to look at the third category of suppliers that are local and niche. Over the past two years, companies such as CPM Braxis, EPAM Systems, Ness Technologies, Softtek, Merchants and Spi Global have emerged as stronger rivals for Indian tech firms, especially while bidding for an outsourcing contract being fleshed out by a ‘first-time outsourcer’. Brazilian firm CPM Braxis, for instance, which counts GE, ABN Amro and Whirlpool as clients, reported revenues of around $567 million in 2008. One of the top four Brazilian banks, Bradesco, is also among the biggest customers for the company. While these emerging outsourcing rivals are not yet in the big league of mega, multi-year contracts, they are still able to gain business because of their niche and local market expertise. On an average, these companies are able to win contracts worth $2-5 million in annual contract value. Bargaining power of customer Concentration of buyers and sellers There are a large numbers of playes in the software industry. While India and Indian software companies with demonstrated performance are the lead runners, players across the world and especially from other developing countries like Brazil etc are in the run. Hence the customer has huge bargaining power. 2 Profitability of buyer OF late due to the cut in IT spending, while IT spend of the custome rs may have reduced, the number of players are vying for the same budget. Hence cost advantages become very major and customer drives the billing rates. This is because most of the projects are in maintenance or integration and quality differentiation may not be there among number of players. 3 Switching Costs But for existing projects where switching costs are high , new higher billing rates have been worked on on contract renewal even in the recession period. Also with a tighter monitoring of IT spend of customers and in an effort to distribute the risks customers also rarely give an entire project to one customer often distributing the project to all key players hence igniting rivalry and competition. Forward Integration Many captive companies have leveraged the same advantage as companies like Wipro of resource availability at low costs and have opened their captive centres in India, which acts as an IT wing of their company and develops software for them. Examples are many like Shell , JP Morgan, man international banks, Bosch, Boeing etc. Bargaining power of supplier 1 Concentration of suppliers and demand Since there are a lar ge number of technical institutions campus recruitments bring in thousands of entry level people at low salaries. But at the same time attrition is very high in the software field since with experience resources may move to greener pastures. 2 Profitability of suppliers There is a huge demand for experienced professionals in key skill areas. Companies need to continually invest in resource development and training in upcoming technologies and keep them from leaving the company by attractive remunerations, trips abroad etc. Since many of the suppliers who support the IT service industry -are local and IT industry earning capitalize on the rupee dollar difference . The suppliers are happy to be in engagement with the IT company and are happy with what they are offered though it is a miniscule of what the IT company earns. Example are cab companies. Rivalry or Competition 1 Structure of competition The key players in the IT industry are in intense competition with each other. All the major players like TCS, Infosys etc have the same kind of delivery models, verticals focus, billing rates and also almost the same customer base, geographical presence etc. So most of the competition is around excelling in domain knowledge, gaining thought leadership in technology areas and building customer relationships. But the large players are only a few in number who are clear market leaders. Still Startups concentrate on niche technologies and domains and beat inroads into the IT companies market share. Start-ups thrive on a hire and fire policy where the resources are taken on at the beginning of a project at high salaries and fired after it’s completion. Since there is no service differentiation the customer believes in divide and rule policy where the each key player is given a near equal piece of the pie, pitching one player against the other and igniting intense rivalry. The key to getting good projects is good experienced resources, number of people with a specific skill etc. Hence resource poaching is a common phenomenon. 2 Cost structure of the Industry Companies like Wipro have high overheads owing to it’s size and complex organisation structure. New companies with none of the legacy of Wipro, can come in with niche focus and take a portion of maket share related to R;D, innovation where creativity, technicall prowess is more key than standard processes, certifications etc. So time and again projects are lost to smaller companies who are more nimble and lean and once that happens it can plot the growth story of a new rival in that specific domain for Wipro. Wipro thrives majorly on large offshore multi-year dollar contracts in application maintenance, infrastructure management where skills are not high end. The requirement is to maintain large bench strength to quickly source these projects. This adds to the cost of most key players in the Indian IT scene. 3 Strategic Objectives For the past 5 years Wipro and other key players have had relatively lesser focus on moving up the value chain. All key players are still milking the standard IT services industry demand for maintenance, testing, infra management contracts with global companies in an primarly offshore model. Growth strategies are mainly to expand to newer geographies access the same standard IT services demand. Growth of all key players have been demand driven and more or less uniform. There have been few acquisitions but no aggressive growth stories amongst competing players. It can be concluded that Wipro is a key player in the IT industry and carries on with it’s brand name, sheer size and momentum as also it’s leadership and service quality. But to up the ante key differentiations have to be brought in – which needs to be paradigm shift in the way business is done. Whether the innovation is thru new technologies like cloud computing or whether it is through the review of business models to emerge as a product and/or consulting company where it engages with the customer strategically – change is to be brought in. Else the MNCS like Cognizant, near shore companies like Ness etc may soon catch up or take a part of the pie.

Major Changes In The Way Sociologists Have Understood Religion During The 20th Century

The word religion is derived from the Latin noun religio, which denotes both earnest observances of ritual obligations and an inward spirit of reverence. In modern usage, religion covers a wide spectrum of meanings that reflect the enormous variety of ways the term can be interpreted. Religion in this understanding includes a complex of activities that cannot be reduced to any single aspect of human experience. It is a part of individual life but also of group dynamics. Religion is a sacred engagement with that which is believed to be a spiritual reality.Religion is a worldwide phenomenon that has played a part in all human culture and is so much broader, more complex category than the set of beliefs or practices found in any single religious tradition. An adequate understanding of religion must take into account its distinctive qualities and patterns as a form of human experience, as well as the similarities and differences in religion across human cultures. According to antiquity o f religious study, the first Western attempts to understand and document religious phenomena were made by the Greeks and the Romans.As early as the 6th century BC, Greek philosopher Xenophanes noted that different cultures visualized the gods in different ways. In the following century, Greek historian Herodotus recorded the wide range of religious practices he encountered in his travels, comparing the religious observances of various cultures, such as sacrifice and worship, with their Greek equivalents. Roman historians Julius Caesar and Cornelius Tacitus similarly recorded the rites and customs of peoples that they met on their military campaigns. By the end of the 19th century, scholars were making religion an object of systematic inquiry.German scholar, Friedrich Max Miller’s comparative approach, that every religion possessed some measure of truth, was adopted in many European and Japanese universities. In addition, field anthropologists had begun to compile firsthand ac counts of the religions of people who previously had been dismissed as savages. The study of tribal religions contributed a great deal to the general analysis of the role of religion in human societies. By the late 19th and early 20th centuries, scholars had begun to pose basic questions about the origin and development of religious ideas.Scholars questioned how religion began and the stages of its evolution. Some maintained that it originated with animism (belief in spirits), then evolved into the notion that there were many gods (polytheism), and ultimately emerged as the ideal of a single god (monotheism). Others held that religion began in a sense of awe at the impressive activities of nature, in a feeling of reverence for the spirits of the dead, or in an attempt to overcome mortality. Many other important questions about the nature of religion were addressed during this period: Can religion be divided into so-called primitive and higher types?Is religion a product of psycholog ical needs and projections? Is it a function of political and social control? Such questions have continued to generate a large number of theories. Romanian scholar Mircea Eliade, who taught at the University of Chicago from 1957 to 1985, emphasized that religious people experience the ordinary world differently from non-religious people because they view it as a sacred place. In Eliade’s view, believing in the divine foundations of life, transforms the significance of natural objects and activities.He believed that for the homo religious (Latin for â€Å"religious man,† a term used by Eliade to designate a person who lives according to a religious worldview), time, space, the earth, the sky, and the human body can all come to have a symbolic, religious meaning. Like Rudolf Otto, Eliade held that the study of religion must not reduce to something merely social or psychological, but must take seriously the idea that in the believer’s world the experience of sacre dness defines a distinctive reality. Modernity has posed acute challenges to traditional religions.In the 1906s membership in mainstream Christian denominations began to decline, and candidates for the priesthood were less numerous. For a large number of people in modern societies, religion is neither good nor bad but simply irrelevant, given the many alternative ways to find meaning in various forms of cultural pursuits, ethical ideals, and lifestyles. These challenges to religion are partly a result of the prestige of science. The sciences describe a universe without reference to deities, the soul, or spiritual meaning.In addition, critical studies of biblical history have demonstrated that the Bible is not unique among ancient religious and historical documents. For example, the biblical stories of the Garden of Eden and the Deluge (universal flood) are common to other ancient Middle Eastern religions. Other factors that have contributed to a decline in religious participation in the 20th century include the presentation of religion as a prescientific form of superstitious thinking, as a source of political control and divisiveness, as a confirmation of established patriarchal values, or as an emotional crutch.In addition, many families are no longer able to maintain stable religious traditions because they are disconnected from traditional, supportive religions or as a result of mixed or nonreligious marriages. Another influence has been the loss of community and social commitment that has followed in the wake of increased mobility. Frequent changes of location can result in a sense of impermanence or instability. This is particularly true of a move from town to city, which often results in the loss of stable community structure.Social uprooting can lead to religious uprooting because religious affiliation is closely related to social ties. Evangelicalism in its various forms, including fundamentalism, offers a different response to modernity. Conservative movements, which have appeared internationally in every major religious tradition, have gained vitality by protesting what they see as the conspicuous absence of moral values in secular society. In times of anxiety and uncertainty, such movements present scripture as a source of doctrinal certainty and of moral absolutes.Against the secularism of the day, evangelical movements have succeeded in creating their own alternative cultures and have acquired considerable political influence. For all its challenges to the traditional religious identity, modernity has at the same time created new spiritual opportunities. Thousands of new religious movements emerged in the 20th century, offering alternative forms of community to people otherwise removed from past associations and disenchanted with modern values.Collectively, these new religions offer a large number of options, and addressing virtually every conceivable type of spiritual need. In a sense, modernity has created needs and probl ems for which new movements are able to present them as solutions. Some offer ethnic revitalization; others, techniques of mediation and self-improvement; and still others, have the power of alternative or spiritual forms of healing. Buddhist- and Hindu-derived movements continue to have considerable followings among Westerners searching for truths beyond Judeo-Christian tradition.Further, in a world where home life has become less stable, an international movement such as the Unification Church emphasizes the holiness and divine restoration of the institution of the family. Currently, one of the most rapidly growing religious movements is Pentecostalism, which takes its name from the festival day when the first Christian community felt the power of the Holy Spirit pour out on them. Pentecostalism’s grass roots services provide direct, ecstatic spiritual experiences.A quite different but also widespread form of spirituality is that of the so-called New Age Movement, which off ers individuals the opportunity to reconnect with mystical dimensions of the self and thus with the wider cosmos-relationships that are typically obscured by secular culture and often are not addressed in biblical traditions. In summary, there have been many changes in the way religion is viewed in the 20th century, in all aspects of sociological templates, that is, historical, structural, cultural, and critical aspects.

Research proposal- air pollution around london and child health Essay

Research proposal- air pollution around london and child health - Essay Example The data for use in the project will be in the form of both descriptive and inferential statistics while the analysis will employ both qualitative and quantitative methods. About academic and scholarly articles, industrial air pollution significantly affects children health. An analytical comparison of London and other non-industrial cities the world helps to establish the above statement. This project proposal aims at highlighting the neglected issue of industrial pollution on the health of city residents. This research proposal is about air pollution around London and child health. The research is therefore aimed at investigating the effects of air pollution and its significance on public health. Previous research has established air pollution in central London to affect all the people living and working in the English capital city. In 2008, statistics from the London Local Government estimated 4,000 deaths to be related to air pollution (KuÈnzli et. al, 2000) . Over the past 50 years, the U.K Government has made several significant steps towards the reduction of air pollution. However, the latest research findings have found children to be the most vulnerable age group alongside older people. Asthma the most familiar childhood chronic respiratory disorder is on the increase in London and other industrialized cities. In the 1980’s, childhood asthma’s prevalence shot up by approximately 40%. Several factors have been associated with asthma and other respiratory diseases. These factors include biological and environmental factors. Biological factors include one’s genetic composition and allergy reactions. Environmental factors include tobacco smoke, dust mites and air pollution. Previous studies have directly linked ozone and particulate forms of air pollution as the primary causes of asthma in children (KuÈnzli et al, 2000). Several organizations globally have recognized the damage

Design house partnerships at Concept Design Services Case Study

Design house partnerships at Concept Design Services - Case Study Example 432). Ensuring effective management in the company ensured that the supply chains were efficient. This occurred by incorporating various changes that concerns operations management such as information technology and the internet. Operations management has played a fundamental role in transforming CDS to a successful business via use of creativity. Operations management is a challenging venture thus triggers creativity in the process of coping with those challenges (Gupta et al. 434). Through operations management, CDS achieved the status of a business- business organization from the former condition of business-consumer. The company incorporated partnerships which boosted the condition of her designs for products and services. The company has risen to the top via operations management, where its revenues have increased in a tremendous manner. It has improved its products from cheap moldings with low value to those designed in astounding styles attractive to customers, and of suitable value (Gupta et al. 436). Experience in operations management is vital in organizations where similar skills are transferable to related organizations. An example is the case of CDS where an incoming manager provided skills to transform the company to that producing ‘concept’ product. The manager integrated skills that relate product development to ensure quality products reach the customers. Operations management aided opening new networks for conveying products. This ensured success because the products moved to different regions within a short time (Gupta et al. 440). The company attained considerable revenue culminating from these efforts. The company efforts to merge with other designers were profitable. It produced unique designs because of strengthened status resulting from collaborations with other designers. Product

Blacks and televised news Essay Example | Topics and Well Written Essays - 750 words - 1

Blacks and televised news - Essay Example Most of the sections of the media that have a maximum of white representation, do better in terms of citizenship and attracting the masses, as well, leading to a poor contribution of black people to the news. Black people are stereotypically very outgoing and social and like to be portrayed by the media as yet another group or community of people who are waiting to be heard by the rest of the world. However, they are not able to reach out to the masses and are subdued when it comes to the local news. Local news channels have the ability to showcase whatever they want to; the broadcasters and producers of the channel or the show get to decide whether or not to represent certain pieces of the news and thus, because of this reason, black people are not able to gain much representation on the local news. Furthermore, the local news gives very less importance to crime news with white people and thus if there is black representation, it is mostly about crime and vandalism, because this is what flatters the US audience. Despite this, a number of black women state that, â€Å"Without a doubt black males, young and old, must be held politically accountable for their sexism. Yet this critique must always be contextualized or we risk making it appear that the problem of misogyny, sexism, and all the behaviours this thinking supports and condones, including rape, male violence against women, is a black male thing.† (Brooks, Dwight E.) Black women and men however are suppressed by the community and even though they might have a very outgoing personality, they are not able to show case the same through the news. A lot of statistics show that black people as compared to white people have a 6:1 ratio of being televised because national and local networks portray them on channels and shows that do not require much intelligence. This leads people to believe that they are not

Human-Digital Interaction Design Essay Example | Topics and Well Written Essays - 2000 words

Human-Digital Interaction Design - Essay Example This report will point out the main recommendations that are placed for the effective systems design and development. This system is developed basically for the enhancement of overall working power of the Driver and Vehicle Licensing Agency. This system will be used for the Vehicle Excise Duty [VED] calculation and management. The main aim behind this system development is to enhance the working power of the DVLA’s workforce. In this section I will talk about the user experience analysis regarding the DVLA system development and handling. This system is intended to enhance the overall working power of the DVLA’s Vehicle Excise Duty processing. I will talk about the main criteria regarding the better user support and working efficiency. In the next sections I will talk about the main corrective actions those we have taken regarding the effective system development. During this system development we have established that we will implement the overall system according to and on basic user requirements and specification. This system will be VED processing system that requires extensive user management and task handling. We have tried to incorporate the user centric design regarding the effective system development, in this way we will priorities the user requirements and the implementation of these requirements will rely on their interaction to the user, most frequently accessed section of the system are given more concentration and perfect touch by presenting more better user design. In this scenario we have tried to implement the overall user task in way so that their management of the user tasks can be handled in a sequence. Its mean the user task execution must be managed through incorporating effective user task flow analysis. This analysis has helped us regarding the implementation of the overall system functionalities in a better way. This will also ensure that the implementation of tasks are appropriate and

This I Believe Essay Example | Topics and Well Written Essays - 500 words

This I Believe - Essay Example Truthfulness does not always come easily especially in times of trouble when an individual is placed in a difficult situation where a very important thing one holds dear is in the midst of the truth. However, like any goodness, a person can always decide to discipline himself to stick to honesty no matter what the circumstance be and can bring. A person’s integrity is affected largely by this one virtue and can make or break a person. One’s honesty is to his advantage while dishonesty destroys his future. The story of The Boy who Cried ‘Wolf!’ is one moral story which parents and teachers use to teach truthfulness to children which I believe is a great and vital step in the formation of a child’s character. It is important for honesty to be nailed to a person’s heart from childhood because when one grows old, this will somehow have a big impact in the decision making of a person. As a growing child, I cherished people who simply told the truth disregarding their pride, and I have resolved since then to follow such track. The path I have trodden though did not always make a straight line and so many times I failed myself.

Do you think that Mr. Champlin should have consulted with the Navy Essay

Do you think that Mr. Champlin should have consulted with the Navy before spending his time and money on this project - Essay Example Navy irrespective of whether they were lost or considered abandoned in U.S., foreign or international waters. These guidelines are based on the US Constitutional and international maritime laws and the ownership is consistent with Articles 95 and 96 of the Laws of the Sea Convention. These articles delineate the terms of immunity of warships in international waters. Additionally, the statutes as they stand with regards to federal property dictate that all lost or presumed abandoned ships and aircrafts should not be disturbed or removed without a formal application and approval of said application before the property is moved. Operating under this tenet, the actions of Mr. Champlin proved to be in violation of the law. Essentially, he was ignorant of the law but this does not relive any responsibility for its compliance. I find it presumptuous of Mr. Champlin to ask for a refund when he blatantly violated several statutes with regards to presumably abandoned governmental property. I feel that Mr. Champlin should make it his business to be appraised with regards to the special rules of federal property especially in light of the fact that he intended to gain possession of it.

Analysis of questionnarie Research Paper Example | Topics and Well Written Essays - 1000 words

Analysis of questionnarie - Research Paper Example Questionnaire was used to collect the data. The analysis focuses on investigating if students who did not take fruits do not like them and if preference for the fruit is an indicator of number of fruits taken. The following set hypothesis is investigated. Validity and reliability of a quantitative study plays an important role in determining the study’s significance and applicability for an intended purpose. A study that lacks reliability threshold cannot be applied for the study’s sample, for lack of consistency; neither can it be applied in a population because of external validity concerns (Blaikie 185). The study however incorporates a large proportion of the population, 330 out of 521 students who were willing to participate in the study, and this establishes its internal reliability. A significant proportion of the population was further sampled, 124, with a 100 percent response rate and this reinforce reliability of the study’s results and associated conclusions. Consequently, developed knowledge from the data analysis can be relied upon to inform on preference for fruit and fruits taken in the studied week. The analysis can further be relied upon for a model for a relationship between the two variables an d the results can be forecasted to periods beyond the studied week. Of the interviewed students, 116 (93 percent) had visited the cafeteria within the previous 4 or five weeks and this, and assuming external validity, means that majority of the institution’s students visit the cafeteria. The high proportion of students who visited the cafeteria therefore identifies a potential market for a product that is placed in the cafeteria because of the strategic location that many students can access. Strategies could however be necessary for ensuring that all students visit the cafeteria for a wider market. One hundred and one students (81 percent), out of the sampled,

Hunger Games essay Essay Example for Free

Hunger Games essay Essay The Hunger Games is a fictional book, which establishes the relationship between the protagonist Katniss, and the protagonist Peeta. Katniss is a 16 year old girl who lives in District twelve, Panem. She is the sole provider for her family and competes in the Hunger Games, a game where two people from each of the twelve districts are chosen to fight to the death. Peeta is a 16 year old boy who is also from District Twelve who competes in the Hunger Games with Katniss. Throughout the book there is great debate on whether Katniss and Peeta are in love, or not in love. Katniss pretends to be in love with Peeta because it helps her in the Games, and it is an act of survival. Peeta on the other hand is deeply in love with Katniss. Throughout the book Katniss often finds herself making multiple references back to her friend, Gale, who has been her best friend for years. She wonders what life would be like with Gale. Katniss pretends to be in love with Peeta. She sees it as her only way of survival in the Games. When she and Peeta are in an affectionate state, the Capitol audience is entertained. This results in her and Peeta getting both food and messages from their mentor Haymitch and their sponsors. Luckily, they entertain the audience enough to survive the games but towards the end of the book Peeta says to Katniss, â€Å"It was all for the games, how you acted. † (Pg. 372) This is legitimate proof that Katniss only pretended to be in love with Peeta. Based on much evidence from the book, it is revealed that Peeta is deeply in love with Katniss. Prior to the beginning of the Games, both Katniss and Peeta had to take part in a pre-game interview. In Peeta’s interview, he tells the audience how winning the games would not help his situation because he is deeply in love with Katniss. Katniss was not happy with Peeta’s statement, but later in the book calmly asks him, â€Å"Peeta, you said at the interview you’d had a crush on me forever. When did forever start? † (Pg. 300) Peeta responded, â€Å"Oh let’s see. I guess the first day of school. We were five. You had on a red plaid dress and your hair†¦ it was in two braids instead of one. My father pointed your out. † (Pg. 300) This is the most heart-felt moment between the two; however Katniss only asked Peeta the question because she knew she had to keep entertaining the audience. Her strategy to manipulate Peeta’s emotions was a great advantage to her game. Katniss often makes references back to her friend Gale, her long time best friend that is back home in District Twelve. She has mixed feelings about him because when Katniss was about to leave for the games, Gale was saying good bye to Katniss and was cut short with the slamming of a door. There are many misinterpretations about what Gale was trying to say to Katniss. Most people, including Katniss, think that he was about to say â€Å"I love you. † This unfinished sentence disturbs Katniss during the games when she has mixed feelings about Peeta. Katniss thinks to herself, â€Å"Gale’s not my boyfriend, but would he be, if I opened that door? † (Pg. 280) Any person who is truly in love would not be thinking about other men in this way. Throughout the Hunger Games there is great talk on whether Katniss and Peeta are in love, or not. Katniss pretends to be in love with Peeta because it helps her in the Games, and she uses it as an act of survival. Peeta on the other hand, is deeply in love with Katniss. During the book Katniss often finds herself making multiple mentions back to her friend, Gale, who has been her best friend and hunting buddy for years. She wonders what life would be like if she was with him. Too conclude, Katniss and Peeta are not meant to be. They have completely different individualities and although it may seem that their pretend love is mutual, it is not.

Orient Overseas Container Line (OOCL)

Orient Overseas Container Line (OOCL) ORIENT OVERSEAS CONTAINER LINE (OOCL) 01.BRIEF DESCRIPTION OF OOCL. Container shipping is most popular types of merchant shipping over the world. Due to size, use, and accessibility, it is famous and convenient for transporting from one place to another place to all customers from small trader to big trader. OOCL is the leading container main line operator in shipping industry having own information technology facilities. OOCL is a wholly-owned subsidiary company of OOIL (Orient Overseas International Limited) group which listed on Hong Kong Stock exchange as a public limited company. OOCL is one of the worlds largest integrated international container transportation, logistics and terminal companies having global brand images in container shipping (OOCL, 2010a) The founder of OOCL is CY Tung who dreamed to create Chinese merchant fleet in international shipping. In 1947, he succeeded when first ship with all Chinese crew reached in USA and Europe under the name of his company Orient Overseas Line (OOL). Due to the demand of container vessel and age of containerisation in shipping, OOL renamed to OOCL in 1962. Today, it has more than 230offices in 58 countries around the world and the present Chairman is CC Tung. OOCL Mission Statementis â€Å"To be the best and most innovative international container transport and logistics service provider; providing a Vital Link to world trade and creating value for our customers, employees, shareholders and partners† ( OOCL,2010b). The core values of OOCL for people or employee of the company, customers and wants to maintain high standard of services through community responsibilities. OCCL is a renewed container carrier who has own mother and feeder vessel, rail track, containers, trailers and terminals. In December 2008, OOCL awarded â€Å"Best of the Best† ocean career by World Trade Magazine of USA (Shister, 2008).All vessels of OOCL achieved the quality certificate of QUALSHIP 21 issued by US Coast Guard. However, recent world recession covered OOCL also and its container traffic fell 17.2 per cent compared with the first half of 2008, while revenue fell 37.2 per cent to $2.05bn and operating loss for the half of $197m, against a $216m profit in the first half of 2008 ( Lau and Wright,2009). United Nations Conference on Trade and development- UNCTAD positioned OOCL within the leading container transport operators of 20 MLO (Main Line Operators). Year Position Number Of Vessels TEU Capacity (TEU-Twenty feet Equivalent) 2008 11 90 364384 2007 09 84 351542 2006 12 71 275057 2005 11 68 236018 2004 11 63 216527 Figure 1 (Table) Performance of OOCL in world container trade 2004-2008 (UNCTAD,2010) The position of the OOCL is world container industry is fluctuating highly year by year. There is no constant improving that means growth in performance indicator by UNCTAD. However, they are increasing the number of vessel and container capacity (TEU capacity) in every year. Within 5 years they increased the number of vessels approx 50% and capacity over 68%. As a total logistics service provider, OOCLs international freight consolidation and logistics service unit, OOCL Logistics, provides its customers with innovative freight management services and leading-edge IT solutions. OOCL China Domestic Ltd. offers extensive domestic distribution services and supply-chain management to customers in China, the growing market which OOCL has been serving for over 50 years ( OOIL,2010 ) OOCL is renowned for its pioneering approach to developing intermodal connections. All means of intermodal transport are carefully integrated with trunk ocean services to offer seamless connections across continents using feeder services, barges, trucks and block trains (OOCL, 2010c) 02.STRATEGIC MANAGEMENT People have different views for understanding, developing and implementing strategy economically and timely to gain special advantages in business. Before taking any strategy, need to justify and assess the organisations present situation especially internal environment of the organisation. After that, external environment will help to set a preliminary plan for going forward. This is very important to assess the situations by marketing mix and political factors also. In a study (Johnson et all, 2005) of strategic exploration found that, there are three strategy lenses: design, experience and ideas which are useful to develop a strategy in a organisation. Model of Strategic Management (Johnson et all, 2005) The above model indicates that strategic management indicates the strategic position of a organisation depends on the environment and its capabilities to adapt also its expectations. The choice of strategy may be in business level or corporate-level; it may be internationally for the development of the organisation by following the strategic direction or methods. Furthermore, need to organise, enable the strategy into action to get competitive advantage. The research and development of the strategy based on the some environment analysis such as SWOT, PESTLE , value chain , Porters Five forces mode and etc. By applying these organisations can find the position where it placed and take effective measure to correct modify for developing the situation. 03.SWOT ANALYSIS FOR OOCL In a study Stacey (2000) stated that â€Å"SWOT analysis is the list of an organisations strengths and weaknesses indicated by an analysis of its resources and capabilities, plus a list of the opportunities and threats that an analysis of its environment identities. Strategic logic obviously requires that the future pattern of actions to be taken should match strengths with opportunities, ward off threats, and seek to overcome weaknesses.†(P-5). In addition, Strengths (Koch, 2000) can serve as a foundation for building a competitive advantage, and weaknesses may hinder it. By understanding these four aspects of its situation, a firm can better leverage its strengths, correct its weaknesses, capitalize on golden opportunities, and deter potentially devastating threats Container Shipping is the most complicated globalized industry which has to compete with internal competitors like other container operators also homogenous business like dry bulk or tanker operators. Moreover, it has a big competition with air transportation. Customer always wants to know the good and bad matters of the company before stuffing his cargo. By SWOT analysis of a company we can easily find out the negative and positives of an organisation. So, SWOT analysis is very important for developing company profile by correcting present weaknesses and aware the threats internally, externally and environmentally. OCCL has huge competition with other operators nationally and internationally and need to manage small shipper or big customer, moreover, fluctuation of international trade create the environment to forecast its all sight. Furthermore, it is a customer focused organisation. SWOT analysis will help to attract the customer for better business also develops the organisation economically and socially. 04.SWOT ANALYSIS A. STRENGTHS OF OOCL OOCL is a subsidiary of a global group of company OOIL group, Hong Kong. They can take any organizational or financial help from the group even from the government. Offering quality services in Asia, Europe, America and Australasia where container service is highly demanded as quick ocean transportation and easy access to shipper or consignee premises. Quick and speedy service, transit time is less, easy connection, global service network Pioneer in IT (Shipping).Very strong in information technology. Vendor services are performing by specialized software â€Å"Operationsmart†, â€Å"Depotsmart† and â€Å"Schedulesmart†. Vendor can easily log on and contract with OOCL from anywhere by using this facilities. Any customer can know his cargo position by this link. All vessels are handling by using information technology. Has own carriers (Mother and feeder vessels), rail track ( Owned in China and partnership in America Europe) Global brand image identification to trader, importer and exporter. Trained and skilled employees whos are really professional devoted in their jobs. Market leader in refrigerated container trade and temperature -controlled environment over ocean, rail and load line. Strong intermodal network in Asia, Europe and America. â€Å"DGsmart† which cares the dangerous goods customer. OOCL provides training for all for handling these types of cargo B. WEAKNESSES OF OOCL High competition and market fluctuation. Insignificant market growth of the line. No constant business growth in the industry. High freight costs. Peak season surcharge on service routes. Limited allocation of container in various routes and country GSA trade in maximum country. No direct trade for maximizing profit and mass customization. Imbalance of equipment. Huge lease container. Africa service is not available. C. OPPORTUNITIES OF OOCL OOCL can increase the number of vessels and container as world demand is increasing day by day. Introduction of Africa and South American services and intermodal connection there. Increase market share in Asian region by direct business. Introduction of feeder service in south Asia and investment in terminal business. More investment in port and terminal business. D. THREATS OF OOCL World recession which may be incurred huge loss which will impact to the share market and shareholders view to divert from their position or sell the share. Due to surcharge or extra payment, customer may divert to other operators. Heavy competition with national and international carrier. Globalization of the industry. May loose domestics cargo. Limited Feeder Vessel allotment from hub port to spoke port in Asian market 05.BUSINESS STRATEGY Business strategy is the key component of developing the organisation as reputed organisation of the world. In addition, it will help to establish the operational guidelines by which company can proceed step by step. This good plan may help to reach the target point for achieving the desired outputs. It will help to make plan, revision, control and implementation of the project. In a study Lasserre ( 2007) argued that a company business strategy is a set of fundamental choices which defines its long-term objectives, its value proposition to the market, how it intends to build and sustain a competitive business system and how it organises itself. He added that a business strategy will generally cover the followings for getting the maximum outcomes:- Ambition. This will help to set a long-term objectives of the company by which it is possible to create a target especially increasing the size of the organization economically, nationally and internationally. Positioning. It will add the value proposition to customer. Branding the product and service, customer segmentation, preference of customer choices will set a standard of the company and good position on the market. Investment. Business strategy will help to create the environment of investment for going very near of the customer. Also create a system that is able to deliver value to customers competitively. Organization. The profound beliefs of the organization will add value to the employee and long-term working facilities will develop a good structure of human resources management. From human resources to the production, everywhere will be a process and will maneuver the organization in a system. The business strategy of an organisation may be different in different location or region. The company business strategy may be FDI (Foreign Direct Investment), MA (Merger and acquisition), Diversification, CSR (Corporate Social Responsibility) or Global Strategy or any corporate strategies that will dominate or indicate how the company will bring competitive advantages to do business. 06.DIVERSIFICATION STRATEGY OF OOCL a)Diversification Diversification (Johnson et all, 2005) is a strategy that takes the organisation into both new markets and products or services and be undertaken for a variety of reasons, value creating than others. It may gain the economies of scope by organisations existing facilities also corporate managerial capabilities. Keeping the product is the main challenge of diversification. Instead of increasing growth, it sometimes is a burden for the organisation. The growth of the core business of the organisation may create the financial or distribution channel strength to expand the business in related or unrelated function. Sometimes managers or employee motivates the owners to engage in new business. In addition, the good brand value may attract to diversify the product or introduce new product by which company can give additional customer service. Furthermore, offer from government to do business in a new area or product for protecting the national interest towards a strong position of the compa ny also financial stability in a country. In a research of diversification , Reed and Luffman ( 1986) argued that basic strategic aims can only be decided after deliberate concentration on the companys present limitation and future needs which helps to survive, growth , use of resources or adapting to customer then diversification is one alternative in several option available to the company. They also added that analysis of market; material supplies, technological development and production process are required before moving to the decision of diversification. Where the opportunity is available but risk to develop, organisation may not diversify from their core business. The assessment to expand the business in various ways can help to take a decision in what way they will look forward towards existing or new customer but offering the qualitative product or service depends on the customers desire and availability of channel by which they can promote the product or service. Otherwise, risk will be increased and core business may be hampered by the new one. Grant (2008) argued that diversification strategy or decisions by the company involves for two issues: attraction of the industry and output by competitive advantages. The economics of scope can be tangibles or intangible resources of the company even organisational capabilities can also be transferred within the diversified company. OOCL had competitive advantages by its diversified products like information systems and terminal business. The group business expanded business in related and unrelated industry for getting the logistics support for its core business ocean shipping. He prescribed that diversification motivates the organisation for growing, reducing risk and making profit to create inconsistency of shareholder view. OOCL diversified in both concentric and conglomerate to develop their organisation economically also creating brand value. But they highly focused on concentric diversification because shipping is the derived demand and highly globalized business where customer needs all kind of logistics support. Providing the logistics support they made strong information systems from the origin of transport to the final destination which one is the full version of logistics. The OOIL group diversified in container business by creating the OOCL logistics which helps to add value in their core business ocean shipping. In addition, they involved in port terminal business in Kaoshiung (China) and Long Beach (North America) which form an integral part of international containerised transport business ( OOIL,2010a). The cargo smart is the innovative software of OOCL by which they can keep relation with their clients in 24 hours. Preliminary it is developed for their own organisations but now using by most of the logistics company of the world. It ( CargoSmart,2010) is a Software as a Service (SaaS) global shipping and logistics solutions provider that enables companies to lower transportation management costs, streamline operations, and reduce the risk of late shipments. For getting the domestics cargo, they established OOCL china domestics limited for getting the domestics cargo which also add value in their business. Due to heavy industrialization in China and having competition with national and international shipping company, OOCL diversified in their product to create a good marketing approach to the local trader. Kaoshiung port terminal is supporting them by giving logistics centre facilities to the shipper and consignee in China. Furthermore, road and rail transportation also help to attract the customer as it is the multimodal facilities for transporting the cargo at carriers risk. Enhance, they structured intermodal service in China, Europe and North America In conglomerate diversification, they established property business in two countries ( China and USA) as OODL which helps to increase the shareholder value and future of the company for any crisis or recovery of their core business. b) Vertical Integration in OOCL There is a vertical integration in OOCL diversification as they set a list of product and service in front of their clients. The core business of OOCL is ocean shipping that means selling the vessel space to the customer and providing the facilities of instrument container for caring the cargo. Along with this business they integrated the services by backward and forward integration. The backward facilities are the information facilities by which customer can log on from any place of the world. In addition, Logistics Company like OOCL logistics, intermodal systems also added in backward integration. The forward facilities are port and terminal business which added value to attract the customer for clearing the cargo easily and economically. C) Performance and Outcomes. Diversification and performance are correlated in their potential activities but depends on the acceptance of the customer. Grant (2008) believes that diversification has the potential to create value for shareholders where it exploits economics of scope and where transaction costs in the market for resources make it inefficient to exploit these economics of scope through market contracts. The shipping market depends on its cycles from the ship building to scrapping and mid times using facilities. Moreover, its perishable service where customization is very important to use its all cycles. As a container service main line operator, it is very difficult to run the business by only its vessel performance but also need connecting facilities to keep the customer. Diversification in OOCl helps to create logistics products or service like Cargo Smart, Intermodal, Port Terminal and catalyst their core business ocean shipping. The conglomerate diversification of OOCL in property business he lped to survive in recession. Due ( Reuters,2010) to global economic downturn and company huge loss in this downturn , OOIL group has sold $2.2 billion in Chinese property to raise cash and focus on its core shipping business. 07. CRITICAL ANALYSIS The diversification strategy of OOCL is partially failure. Due to economic downturn, group is unable to sustain and sold their unrelated property business OODL. It will be impacted to their core business because shareholder will not be influenced to keep their share. In addition, they had opportunity for developing their business in port terminals but sold two terminals out of four. Port terminals are big access of a shipping company. However, their present terminal is using by their own and grand alliance vessels. The best option for container shipping in strategic management may be in global strategy because this is the highly globalised industry. They can choose the strategy for increasing their services in all over the world. Some companies are very successful in MA like MAERSK. They merged with Sealand firstly and finally acquired PO Nedlloyd which one is the great and highly capitalized acquisition in shipping industry. OOCL has great opportunity to merge with some African or South American container line to diversify their business in these regions. It will bring more customers. In addition, their core competence of HR policy indicated that CSR may be the best strategy to develop the business. The Grand Alliance ( Hapag-lloyd,2009) formed in 1998 is the leading integrated consortium in global container shipping by the leading main line operator in container shipping Hapag-Lloyd (Germany), MISC Berhad (Malaysia), NYK (Japan) and OOCL (Hong Kong). Jointly they are introducing shipping rout es and new services day by day to extend the container shipping. 08.CONCLUSION Lasserre (2007) stated that managers, politicians, journalists and academics are commonly using the concept of globalization along with global industries, competition, or corporation or strategies to globalize or die. Container shipping industry is highly globalised as it is the derived demand of world trade. Moreover, it has to fight with same line industry like dry bulk or tanker shipping. The business rivalry among the main line container operators is very high. In addition, world alliance by some companies that making groups and start consolidated business is the new dimension to minimize the loss or maximizing the profit. Strategic alliance between two or more firms like the grand alliance of OOCL with other operators brought competitive advantages in business. OOCL is the family business organisation and featured the core competency of human resources. SWOT analysis of the organisation and diversification strategy may show the ways to face the global economic downturn and be mo re strategic in their business.

Human Rights Violations in the War on Terrorism Essay -- Terrorists Te

Following the September 11th terrorist attacks in which at least 3,000 people were killed, the United States has pursued policies that violate human rights in order to wage the war on terrorism. These policies include the adoption of new security measures, the poor treatment of captured fighters at Guantanamo Bay Naval Base in Cuba, and the willingness of the Bush administration to overlook human rights violations in other countries in return for their support in the war on terrorism. When the enemy is faceless, as it is in the United States' fight against terror, there is a tendency to violate human rights in order to identify the perpetrators and anticipate further atrocities. Violations include detaining suspects without sufficient evidence or cause, denial of access to lawyer, and unfair trials. In addition to these violations, the United States has passed legislation that allows for the indefinite detention of non-US nationals facing deportation on national security grounds. This is currently the case with Mazen Al-Najjar, a Muslim academic who came to the United States in 1981 as student and later became a university professor. In 1997, Al-Najjar was detained for three years after government lawyers claimed that he had raised funds for a terrorist organization. A judge later ruled that there were insufficient reasons for concluding that he posed a threat to national security and he was released. However, he was placed back into custody in November 2001 when immigration agents claimed that he "had established ties to terrorist organizations." According to Amnesty International, no new evidence was presented to support this claim and he is currently being held in solitary confinement for twenty-three hours a day in a ... ...ver, the United States has established military bases there, and is thus willing to overlook several violations in exchange for cooperation against terrorists. While the threat of terrorism does require the adoption of specific security measures and policies, a grave danger exists in that human rights may be sacrificed in the name of security. The United States and its allies must do all that they can to ensure that human rights and freedoms are preserved. As a supporter of international law, the United States should be expected to adhere to a higher standard when it comes to the application and enforcement of these basic rights. Therefore, the United States must not use or condone the use of terrorism as an excuse to curb human rights. Human rights must govern how states treat people at all times. It is only then when states will truly be able to sustain peace.

Death of a Salesman :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  It is late evening and the sun is about to set on old highway 53 heading south from Yonkers to home. Willy driving in is car, continuously thinking to himself, what he his going to do about all his problems. You see Willy is down on himself about his success in life. He thinks to himself that he could be better known and make more money to pay off his bills. As Willy is driving down the road it becomes hard for him to concentrate on the road as he thinks more and more about the good things that had not happened to him. Willy is going home to a wife that loves him very much and two sons who care about him like two sons should even though they have caused a lot of stress on Willy. Once young adults grow up and you get through to them they usually will come around and be a productive considerate member of society. Willy thought long and hard the rest of the twenty minuet drive about nothing but negative things. Willy has a lot of positive things going for him, and at the moment he can’t grasp them. He pulls up to his home and gathers his briefcase with files of sales and heads to the front door. (Scene 1 begins)   Ã‚  Ã‚  Ã‚  Ã‚  Linda in the morning of her husband’s death whom she still loves very much is finding it hard for herself to go on with her life. She knows she has her boys who love her very much and are going to be there for her. She sits and thinks how hard Willy worked for them to own that house and know she sees no reason to go on with here life. The community came together to encourage Linda to carry on and with this she meet a lot of people. She is know seeing someone a little younger than her, but he his in the house to comfort her. She thinks what it would have been like with Willy still there or if he his watching right know. The two sons are doing well know, they are both out west working hard in the construction business and make a point to visit mom and the grave of Willy Loman, there hard working stressed father. They all think to themselves if he where here know he could have been able to enjoy himself hopefully.

Tillie Olsen’s I Stand Here Ironing Essay -- Olsen Stand Here Ironing

Tillie Olsen’s I Stand Here Ironing Tillie Olsen was born in Omaha, Nebraska, in 1913, the child of political refugees from Russia. Olsen dropped out of school at the age of sixteen to help support her family during the depression. She became politically active in the Young Communist League and was involved in the Warehouse Union’s labor disputes in Kansas City. Her first novel, Yonnondio, about a poor, working-class family, was begun when she was nineteen. While writing the novel over the next four years, she gave birth to her first child and was left to raise the baby alone after her husband abandoned her. She married Jack Olsen in 1936 and had three more children. She remained politically active and held down various jobs while raising her family throughout the 1940s and early 1950s. In 1953 she was finally able to return to writing after her youngest child started to school. Olsen enrolled in a fiction writing course at San Francisco State College in 1953. She won a creative writing fellowship for 1955 and 1956 from Stanford University. Her first book of short stories, Tell Me a Riddle, was published in 1961, which established her reputation as a feminist writer. The 1970s brought Olsen more notoriety with several grants and creative writing fellowships. In 1974 she published the still-unfinished Yonnondio. A collection of essays about various circumstances which silence literary creation, Silences was published in 1978. Though Olsen’s body of published work is considered small, her short stories from Tell Me a Riddle, which include "I Stand Here Ironing," have been included in over fifty anthologies and have been translated into many different languages. "I Stand Here Ironing" is an autobiographical story of the r... ... (1134). Olsen works in numerous details to illustrate the sacrifices she made in her life. But instead of guilt, anger, or martyrdom, the author exudes a sense of powerlessness as she sees her daughter drift out of her mother’s emotional reach. As the title suggests, Olsen is literally ironing clothes in the story, but she includes the iron as a metaphor for the helplessness she feels as a woman struggling to support her family in a male dominated society. In a sense, Olsen is the clothing lying helpless before the iron of society and she lives for the day that her daughter will overcome the life-draining domesticity of generations of women who precede her. Work Cited Charters, Ann, ed. The Story and It’s Writer. Boston: Bedford, 1999. Olsen, Tillie. "I Stand Here Ironing." The Story and It’s Writer. Ed. Ann Charters. Boston: Bedford, 1999. 1129-1134.

The Ethical dilemma

The ethical dilemma presented In the case study examines If you would allow an Innocent person to be charged with offense he did not commit. You have been asked to keep quiet by a friend, someone you have known for years. Although you are positive that your friends did not commit the act, you are sure there is an innocent person wrongfully accused. I believe that it is my duty to be honest and tell the truth about the situation. According to Morehouse (2013) ethics is concerned with the kind of values and morals an individual or a society finds desirable or appropriate.My motives for my decision are strictly based on my personal values and morals and not the relationship. Justification and reasoning Each relationship that we have whether personal or professional creates a human action. Whether these actions are directly or indirectly, they form some sort of obligation. The case study presented identified that I am friends of someone within my command who has asked me to withhold info rmation while the relationship with the accused is displeasing.Whether it is a moral obligation or the duties and right to aspect the rights of people, the obligation in the relationship are affected by our conduct. If I decided to keep the information to myself, I may be seen as loyal. However, my obligation would be respect the innocent when making a moral judgment. The values that I possess have a bearing to the relationships. These values are a moral obligation for the truth. The relationship has no relevance for my moral action. Ethical frameworks Addressing ethical issues from an awareness of the theoretical framework may increase a leader's moral development (Savannah et al. 1981; Goldberg, 1969). In order to comprehend the reason behind ethical motives, you must understand the ethical framework that guides these behaviors. The two ethical theories that deal with the behaviors are Teleological, which represent consequences and Deontological with represents duty. Teleological deals with a person's conduct producing desirable consequences. Deontological focuses on the actions of the leader and his obligations to do the right thing. Teleological or deontological frameworks do not take Into account the rights of individuals.

Mitsubishi Lancer Evolution Essay

My topic is a rally car made by the Japanese company Mitsubishi. This machine is considered one of the best rally cars in the world. And they are used as cars in our everyday life. The car I am going to be focusing on is the Mitsubishi Lancer Evolution in Short Evo. The evolution is a racing car modern transportation car. | Mitsubishi Lancer Evolution. The Mitsubishi Lancer Evolution short (evo) is a product of Japan. It was created as a separate branch to the lancer. The Evolution was intended as a Professional Rally car. The car turned out so well that there were numerous requests for a road car. The evolution was then turned into a sports sedan. The reason I love Evolution so much and would like others to know is because of the way the car was created. If for example you are a driver that loves a sporty car but has a family the Evolution is perfect it has five seats so that the whole family can go. The car is also 4by4 which means that it can go through stormy weather and the drive can feel confident. The Evolution has great prices as well so that means that you can get almost up to three hundred horsepower and a turbo for an affordable price. One of the reasons that the Evolution is so famous is for its handling it was created for rally racing which means that even though the sedan may be different it is still similar. The handling on an Evolution is one of the best in the world for a sedan. Due to the Gentlemen’s Agreement which stated in Japan that no production car would have more than 300 horsepower the Evolutions in Japan, Europe and North America some of the versions of the Evolution where different. In the future Mitsubishi is planning on making more Evolutions but it is still unclear about the look of the car. Mitsubishi claims that the car is going to have some medications and Versions of it might run on Electricity and there probably will be Hybrids. The Conclusion that I came up with is that if you are a family person but always wanted something sporty under $30,000 and something the whole family can go on this would be your choice. The car has magnificent handling and it is very safe. It has a very flashy look and enough power under the hood to keep you going for a long time. In my personal opinion if you have a family a two setter sports car would not go as good with the family, but a sports sedan would.

A Jury of Her Peers – 1

An Analysis of Characterization in â€Å"A Jury of Her Peers† In â€Å"A Jury of Her Peers† written by Susan Glaspell and published in 1917 a man named John Wright was choked to death in his bed with a rope. John Wright’s wife, Minnie is the prime suspect and has been taken to the jail to await her trial. The county lawyer George Henderson, the sheriff Henry Peters, his wife and the local farmer Lewis Hale and his wife Martha arrive at the home of John and Minnie Wright trying to locate clues so they could hold a trial and convict Minnie for the murder of her husband. Mrs.Peters and Martha Hale, both very observant, quickly take note of the obvious clues in the home but choose to not reveal them to the men. This story takes place during a time when women were made to feel inferior to men. This is ironic because the men fail to see the obvious clues, that the ladies are uncovering, that are important to their investigation. Minnie Foster Wright, who is the main ch aracter in the story, has been forced to change her identity from a lovely girl who loved to sing in the choir and wear pretty dresses to one of a subservient housewife.Minnie is a very dynamic character whose dreams were represented by her pet canary and ultimately choked by the hands of her husband. The story gives a lot of insight into the life of Minnie Wright and how she felt as a housewife but it is done through the eyes of her peers. George Henderson comes across as being narrow-minded and egotistical. He talks down to the women throughout the entire story, he looks inside the cupboard and says, â€Å"Here’s a fine mess† (Glaspell 540).After multiple comments and derogatory looks toward the ladies the lawyer remembers his role in the community and states, â€Å"for all their worries, what would we do without the ladies† (Glaspell 540)? George Henderson then falls back into superiority by criticizing the disarray and dirt in the farmhouse. Lewis Hale and H enry Peters share the same opinion of women and do not mind letting their wives know their place in the home. Mr. Hale made a statement that the women wouldn’t know a clue if they came upon one and that they were only used to worrying over trifles. Ironically Mr.Hale never realized that while he was busy keeping the women in their place they were solving the murder. Mr. Hale and Mr. Peters are so detached from the domestic world they didn’t view the kitchen and its condition the same way the women did. Mrs. Peters and Mrs. Hale were under no illusions as to why the kitchen was in such disarray. The story indicates that Mrs. Hale is an obedient housewife that is very comfortable in her role being married to a farmer. She is a strong lady, a woman of principle and a lady that is given to neatness and that leaves no job unfinished.For example, Paragraph 1 states â€Å"her bread all ready for mixing, half the flour sifted and half unsifted†. This may seem to hold li ttle significance to the story however we find that Mrs. Hales neatness and sense of organization allows to her see clues that the men overlook because of their views of the home. Mrs. Peters on the other hand seems to be very uncomfortable in her role as the sheriff’s wife. Initially in the story Mrs. Peters appears weak and unwilling to withhold the clues from the men investigating the crime. Mrs.Peters also discourages Mrs. Hale from withholding clues and tampering with evidence, however as the story progresses we find that Mrs. Peters has very strong convictions and that she can and will rise to the occasion. The ladies quickly pieced together what had happened, however because they relate to Minnie they chose to keep it between themselves. To these ladies dirty towels and dishes were signs that things were not well at home. Mrs. Peters knew Minnie as a young lady that was full of life, had a beautiful voice and wore pretty clothes.Over time things changed for the ladies and they grew apart and the guilt that was felt for not being a better neighbor and friend weighed heavy on their minds. Mrs. Peters said, â€Å"I know what stillness is† (Glaspell 550). Mrs. Peters understood where Minnie had been in life because her life wasn’t that different. Although the ladies knew Minnie had committed the crime it wasn’t until they found the broken cage and the choked canary that they felt empathy for her and begin defending her actions.They both understood that John Wright had taken her song, â€Å"She used to sing. He killed that too† (Glaspell 550). The ladies knew that the crime should be punished but they justified the crime in their minds based on their personal situations, the way John Wright had treated Minnie, and the fact they hadn’t taken the time from their own lives to visit. The ladies seemed to secretly enjoy knowing they have solved the puzzle based on their domestic skills of working in the kitchen down to th e type of stitching on the quilts, even if that meant Mrs.Peters going against her husband who was the law. They continued to talk in domesticated code to the men to the very end of the story where Mrs. Hale gave the men the final clue by using quilting terms and stating, â€Å"We call it knot it, Mr. Henderson† (Glaspell 553). Works Cited Glaspell, Susan. â€Å"A Jury of Her Peers. † Perrine's Literature, Structure, Sound, and Sense†. Arp, Thomas R. & Greg Johnson. 10th edition. Thomson/Wadsworth. 2009. (page number)

Nutrigenomics and Nutrigenetics

There has been a long-standing debate whether the fate or characteristics of a particular organism or human being is dependent on the environment or its genetic makeup although scientific data collected in recent years point to the interaction between these two. According to experts in the field, the physical, chemical and behavioral properties of a person can be attributed to the interaction between the blueprint which is genetics and the test site which is the environment. Genetic makeup can be considered a blueprint wherein properties regarding growth and development of an organism is stored and copied while environment can be regarded as the actual dynamism of living and nonliving factors that surround and affect the organism. Currently, there are two controversial areas of interest related to nutrition, health and well being, the nutrigenomics and nutrigenetics. These two fields involve the study of implications between nutrition, metabolism and genetic mechanisms. Proponents of nutrigenomics and nutrigenetics believe that nutrition plays a vital role in the metabolic processes inside the body and that there are specific food and fluids that are appropriate for a particular genetic makeup. This paper aims to differentiate between nutrigenomics and nutrigenetics and their role in the current nutrition research. The goals, applications and implications will be likewise enumerated. In addition current researches that delve into this area will be included to better understand the future and impact of this controversial science. Goals and Implications of Nutrigenomics and Nutrigenetics According to Mariman (2007) one of the primary goals of nutrigenomics and nutrigenetics is to pinpoint nutrient-dependent health characteristics and nutrition-dependent diseases. This revolves on the fact that certain genetic disorders are triggered by particular food or be relieved by certain supplements. These areas on important nutrient-dependent genetic conditions are the ones gaining foremost attention but there are other research fields that are equally important and can be considered part of nutrigenomics and nutrigenetics. An example is the search for nutritional strategies to prevent or manage overweight or obesity. The purpose is to find food types that can easily induce satiety to affected persons while providing the needed nutrients at the same time. Another example is studying mechanisms involving food fermentation by primitive organisms in the digestive tract and in an artificial condition. Such information will be enlightening regarding better and efficient digestion. The other area connected to nutrigenomics and nutrigenetics concerns food composition and performance of quality assessment by studying the interconnectivity of the proteomic and metabolic pathways that will be explained next (Burton & Stewart, 2004; Mariman, 2007). Undoubtedly, there will be a large impact on the food industry, genetics and disease research all around the world when the direct and exact mechanisms and applications of nutrigenomics and nutrigenetics are laid down through scientific and intensive research (Burton & Stewart, 2004). Effects of Nutrient on the Genome, Proteome and Metabolome Nutrition is believed to be influencing the genetic and metabolic makeup of an organism in three basic levels. These are on the level of the genome, proteome and metabolome. Genome is the overall genetic blueprint of an organism. It includes all the genes and other regions of the nucleotide sequences in all the chromosomes that are transferred from the parent to the offspring. According to studies concerning nutrient and genomics, certain genes are either turned on or off by the presence, abundance or absence of a particular nutrient. Severe imbalance in nutrition adversely affects an individual due to the expression of genes that makes that individual susceptible to chronic diseases (Paturel, 2006). According to Paturel (2006), antioxidants are an example of molecular food components that can extensively affect the genome and gene expression of an individual. Certain diseases such as cancer and health conditions such as aging are believed to be associated to the lack of antioxidants in the diet of affected persons. Another very important nutrient that can severely affect the genome is folate. Folate and folic acid, which are forms of vitamin B9, play a very important role in the deoxynucleotide acid (DNA) synthesis, replication and repair. This means that absence of this said nutrient can lead to depletion of genetic material, errors in DNA replication and damage to the genome. This lack of folate in the diet can result to severe healthcare problems such as birth defects and cardiovascular disease among important genetic disorders (Meshkin & Blum, 2007). On the proteome and metabolome level, nutrition also has large impact. An example is the inability to process or digest milk proteins. This condition is attributed to lactose intolerance in persons with disruptions in intestinal enzyme needed to digest dairy products. This condition induces the body to synthesize morphine-like compounds which triggers autism and schizophrenia when absorbed by specific regions of the brain. The goal, therefore, is to design food supplements that would prevent lactose intolerance and consequently prevent autism and schizophrenia (Paturel, 2006). Differences between Nutrigenomics and Nutrigenetics Nutrigenomics is defined as a set of technological research and applications involving the elucidation of the mechanisms wherein the genetic program functioning in cells and tissues of an organism is supposedly influenced by the organism’s diet. Muller and Kersten (2003) defines nutrigenomics as the application in nutrition research of high throughput genomics tools by analyzing dietary signals in cells and tissues towards clarification of the impact of nutrition on homeostasis. Simply put, nutrigenomics is the merging of nutritional environment and cellular or genetic functions (Kaput & Rodriguez, 2004). Nutrigenetics, on the other hand, is the use of genetic variation data correlated with dietary health risks. Nutrigenetics is based on the assumption that there is genetic variation in human populations and that an individual’s response to nutrition is governed by various genes. Thus, nutrigeneticists claim that individuals may react differently on different diets which imply that nutrition-related disorders can be treated and prevent by modifying diet. This includes identifying those genes that are involved, the differences of these genes in every individual and the applications for health and disease in the population setting. The above definitions give a clear view of the differences between nutrigenomics and nutrigenetics. Nutrigenomics looks at the whole response of the genome on particular diet or nutrition. Studies conducted under nutrigenomics use a set of individuals who are largely dissimilar in metabolic responses to particular diet. For example, research related to obesity uses those that are not susceptible to the said condition versus individuals that have obesity or chronic obesity. Using different types of nutritional setup or specific food groups, scientists aim to provide the metabolic pathways that are specific to developing obesity or resistance to such tendency. Another example is diabetes or cardiovascular disease wherein individuals who are found to have high risks on such diseases are examined on their reaction to particular diet or nutrition. Other examples of single gene traits that have large healthcare impacts are those involved in phenylketonuria and galactosemia (Kaput & Rodriquez, 2004). Nutrigenetics, on the other hand, looks on the population response to diet or nutrition. Sequence variations are detection through molecular studies. An example of such molecular tool is the study of single nucleotide polymorphisms (SNPs). These changes in the nucleotide sequence of subjects can lend an explanation on the reaction of particular individuals in relation to the reaction of other individuals. Persons with this changes or SNPs may have crucial substation leading to a health care condition. For example, a cytosine-to-thymidine substitution may cause an increase in the levels of homocysteine in the plasma which increases a person’s risk of acquiring venous thromboembolic disease and neural tube defects (Subbiah, 2006). Since the two areas of research differ on the part and extent of patient characteristics, therefore the tools and applications largely vary. Nutrigenomics involve various technological implements to ascertain the expression of target genes. Nutrigenomics uses mRNA profiling, protein profiling, metabolite profiling, gene expression tests and other molecular tools. The goal is to determine the presence of a particular enzyme, protein, by-product or metabolite in the cells, tissues or system in the subjects subjected to nutrients being tested (Mariman, 2007). On the other hand, nutrigenetics requires the use of genetic polymorphism tests such as isozyme or nucleotide sequencing. The aim is to detect changes or polymorphisms in a person that is divergent from that of the population. Of important interest is placed in cases of known conditions arising from nucleotide changes such as the one mentioned above involving cytosine-to-thymidine substation which resulted to neural tube defects (Kaput & Rodriguez, 2004; Subbiah, 2006) Obviously, since the target areas of nutrigenomics and nutrigenetics are very different from each other, the intervention strategies or treatments should also be divergent. Whereas personally-tailored nutrition and supplements should be given to patients in nutrigenomics the nutrients or supplements to be given to nutrigenetics subjects may be less specific. For example, for those suffering from galactosemia and phenylketonuria, appropriate foods are to be given to avoid or prevent the negative effects of these health conditions (Wallace, 2006; Kaput & Rodriguez, 2007). Nutrigenetics, on the other hand, covers a large portion of the population wherein functional foods and supplements may be made available to the market for people who have the risk, as tested by polymorphism detection, of a disease or health condition such as cardiovascular disease or obesity. Supplements that lower cholesterol that adversely affects certain groups may be taken as prescribed by physicians (Meshkin & Blum, 2007; Subbiah 2006). Current Research in Nutrigenomics and Nutrigenetics Novel research on folate nutrigenomics research highlighted the importance of this vitamin in the development of humans such that absence can invariably lead to birth defects. Research by Meshkin & Blum (2007) found high association between folate and cardiovascular disease and birth defects reduction. They were also to able to find the genetic influence on folate. Studies such as this led to the review of current policies regarding one-size-fits-all government approach of folate and folic acid supplementation. Chen et al. (2007) found chromium picolinate to have anti-obesity nutrient traits since it affects body composition and reduces weight in humans. They achieved this by genotyping the dopamine D2 receptor gene using standard polymerase chain reaction techniques. Using placebo and different treatment of chromium picolinate, the authors found the significant therapeutic effect of the said nutritional compound in influencing weight loss and reduction in body fat. Their results established the need for DNA testing for this application. Heuvel (2007) conducted a research regarding the effects of pistachios on cardiovascular disease risk factors. His research included effects of pistachios on lipoproteins and lipids, apolipoproteins, insulin, blood pressure and genetic expression of various genes among other related factors. Results showed that cholesterol reduction diet with pistachios greatly improved the efficiency. In addition, increasing pistachio dose also increased the benefits in decreasing the cardiovascular disease risk on subjects. The said research was achieved by considering the different risk factors in a nutrition genomics experiment. Aside from this study, the author has other proposed experiments including the effects of walnuts on hypercholesterolemia and peanuts on cardiovascular health. Holick (2006) reiterated available and extensive evidence on the importance of vitamin D related to prevention and treatment of rickets, osteoporosis, type 1 diabetes mellitus, many common cancers and hypertension. His paper put importance on sun exposure and vitamin D supplements to avoid vitamin D deficiency and avert succumbing to various diseases which apart from the above, includes also psoriasis, multiple sclerosis and cardiovascular disease among others. Researchers from the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) are currently in search for answers regarding celiac disease, a disorder wherein a person cannot tolerate a protein in wheat, rye, barley and oats called gluten. Aside from designing diet that would be beneficial for patients suffering from celiac disease, these researchers are also in the hunt for the responsible chemicals in the destruction of the function of the immune system. They are engineering enzymes   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   that can neutralize or destroy immunotoxic peptides produced in affected persons by establishing the environmental and genetic aspects of the disease (NIDDK, 2007). Above advances in the nutrigenetics and nutrigenomics research are indeed fast paced and covers multiple fronts due to the large impact of their results to the food, genetics and healthcare industry. What is very noticeable is the specific focus of each research team on particular areas in individual disease or disorder. Their studies are more focused because the causes already been identified by the involved pathways or gened. This is due to the fact that causes have been pinpointed to the key genes or pathways involved. For example, folate, chromium picolinate and vitamin D in the enumerated researches above have been isolated by workers in these fields. One noticeable pattern, however, is the prominence of nutrigenomics over nutrigenetics. There are more research activities being conducted tackling the effect of nutrition on the genome reaction. More gene expression, metabolic pathways and proteomic analyses are being performed than genetic diversity tests in relation to nutrition. In other words, the approach of nutrition genomics is currently more adapted to personalized diet design since this can be considered a quick fix. However, the trend is not towards the dominant use of nutrigenomics. Instead, there is a need for nutrigenomics and nutrigenetics to be used in combination. This is because nutrigenomics can put solutions on the gene, protein and metabolic level of the disease but those that are suffering from various disorders are not isolated or few. There are large proportions in the population who are affected by diseases like cancer, cardiovascular disease, chronic obesity, diabetes or celiac disease and each patient is unique and groups in every population are also deemed to be unique in their own genetic makeup. Since nutrigenomics can be used to develop quick-fix diet but not in a population level. This is where nutrigenetics should come in. In summary, nutrigenomics and nutrigenetics are two differing fields of modern nutrition and health science with a very large impact on the food and healthcare industry. Nutrigenomics aims to help individuals overcome disorders or disease by identifying key genes, proteins and metabolic pathways and providing appropriate diet or supplements while nutrigenetics tackles the variations in populations related to diet and nutrition dependent disease or disorders. Current researches delve into the specific effects of food and nutrition to the risks and development of known disorders such as cancer, diabetes, cardiovascular disease, obesity, birth defects and many others. Although there have been more work being conducted in nutrigenomics, combination with nutrigenetics is seen to have more beneficial results for patients and other people that are at risk to the said healthcare problems. Works Cited Burton, H. and A. Stewart. (2004). Nutrigenomics. The Nuffield Trust. Available from: www.leatherheadfood.com/nutrigenomics/nutrigenomics07.pdf [18 November 2007] Chen, T., Blum, K., Kaats, G., et al. (2007). Chromium picolinate (CrP) a putative anti-obesity nutrient induces changes in body composition as a function of the Taq1 dopamine D2 receptor polymorphisms in a randomized double-blind placebo controlled study. Gene Ther. Mol. Biol. (11) :161-170. Available from www.dnasoa.com/2006/pdf/cpp.pdf [17 November 2007] Holick, M.F. (2006). High prevalence of vitamin D inadequacy and implications for health. Mayo Clin. Proc. 81(3). Available from   [17 November 2007] Kaput, J. and R. Rodriguez. (2004). Nutritional genomics: the next frontier in the postgenomic era. Physiol. Genomics (16): 166-177. Available from physiolgenomics.physiology.org/cgi/content/full/16/2/166 [17 November 2007] Kaput, J., Perlina, A., Hatipoglu, B., Bartholomew, A. and Y. Nikolsky. (2007). Nutriggenomics: concepts and applications to pharmacogenomics and clinical medicine. Pharmacogenomics 8 (4). Available from: www.genego.com/PubFTP/PharmacogenomicsKaput.pdf [18 November 2007] Mariman. E..C. (2007). Nutrigenomics and nutrigenetics. Research Institute NUTRIM. Maastricht University Department of Human Biology. Available from:   [18 November 2007] Meshkin, B and K. Blum. (2007). Folate nutrigenetics: A convergence of dietary folate metabolism, folic acid supplementation, and folate antagonist   pharmacogenetics. Drug Metabolism Letters. (2): 55-60. Available from: www.bentham.org/dml/samples/dml1-1/Blum.pdf [18 November 2007] Muller M, Kersten S. (2003). Nutrigenomics: goals and strategies. Nat Rev Genet. 4(4):315-22. NIDKK. (2007). Celiac disease. National Institute of Diabetes and Digestive and Kidney Diseases. National Institutes of Health. Available from: digestive.niddk.nih.gov/ ddiseases/pubs/celiac/ [18 November 2007] Paturel, A. (2006). Does your diet fit your genes? IDEA Fitness Journal. Available from: www.dswfitness.com/docs/2006IDEANutrition1.pdf [18 November 2007] Subbiah, M.T. (2006). Nutrigenetics and nutraceuticals: the next wave riding on personalized medicine. Translational Research. Available from: www.mdl-labs.com/documents/Nutrigenetics.pdf [18 November 2007] Vanden Heuvel, J.P. (2007). Regulation of gene expression by nuclear receptors: Role in toxicology, chemoprevention and nutrition. Penn State University Department of Veterinary and Biomedical Sciences. Available from  [17 November 2007] Wallace, H. (2006). Your diet tailored to your genes: Preventing diseases or misleading marketing? GeneWatch UK. Available from:[19 November 2007]   

ASTON MARTIN BRAND AUDIT Assignment Example | Topics and Well Written Essays - 3000 words

ASTON MARTIN BRAND AUDIT - Assignment Example Moreover, the company holds various elements, which constitute its success factor in the highly competitive automobile industry. Such strengths define the resilience of the grand logo of the company, despite the weathering challenges in the markets. The founders of the corporation were Lionel Martin and Robert Bamford, both of United Kingdom. However, over the years, it changed ownership with various parties buying shares in the company including the Ford brand among others. Today, the leading individual shareholders and owners are David Richards and Baimler AG (Dowsey, 2010). The other shareholders are companies with shares in Aston Martin. Aston Martin is a company whose existence now spans 100 years of operation. The company was established in 1914 and has been operating since its institution (Dowsey, 2010). Further, this forms a heritage factor for the company, which makes it a preferable choice for many of its consumers. Aston Martin is an automobile company whose operations focus solely on the manufacturing of vehicles and wares of vehicles. The company products feature in the motorsport industry, as well as, the personal car industry. The company also factors the production of cars for luxury purposes, a leading service that it facilitates to its consumers (Dowsey, 2013). The operational elements of its products and services entail the highly competitive automobile industry, where the company products feature as leading operator and identifiable market share leader. The company Aston Martin has its base in the UK market. The head office operations are in the UK. However, it also features its operations in other sections such as America and Asia. The notable market leader in the UK has its products across the globe; hence, its scope is global (Dowsey, 2013). The company utilizes its networking ability to venture into markets across the continent accordingly, incorporating its strategic marketing features and management